EXPO 2002

At the International Lawn, Garden & Power Equipment Expo (EXPO 2002), “new” is the keyword. New products, new features and new educational opportunities will draw industry members worldwide. The annual event, set for July 19-21, at the Kentucky Exposition Center in Louisville, is sponsored by the Outdoor Power Equipment Institute (OPEI).

There will also be many new exhibitors. According to Bill Harley, president and CEO of OPEI, there are some major additions to this year's growing list. Case IH; Bush Hog, LLC; Mahindra USA, Inc.; and Standard Motor Corp. are among the companies exhibiting for the first time or returning after time away.

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Industry members who want to stay on the cutting edge will be on hand to see the newest products and learn about the latest industry trends. A New Product Showroom will highlight the latest innovations on the show floor. Visitors will also find a wide range of new features and educational opportunities. From the OPE Dealer Convention & University that will precede the show to OPEI's Back Porch Dealer Sessions, EXPO will be packed with take-home value for dealers. With prizes to be awarded, the Walker Mowers Precision Obstacle Course Event will appeal to both dealers and end users.

About 550 top manufacturers and suppliers will exhibit throughout 212,000 net square feet of space indoors. In addition, the 20-acre outdoor demonstration area will be open for “test driving” throughout the show. Products on display will include power equipment and lawn and garden products for consumer, commercial and rental use.

“This is the best opportunity for industry members to see the latest innovations, all under one roof,” said Harley. “The industry is becoming more competitive. And business owners can put themselves a step ahead of their competition by scouting out new products, comparing competitors' lines and learning from the seminars.”

EXPO is free to those who preregister before July 15; on-site registration is $25. A registration brochure is available by calling Sellers Expositions, 800-558-8767 or 812-949-9200. Fax: 812-949-9600. Or, visit the Web site at www.expo.mow.org.

EXPO 2002 Fact sheet

Attending

There are 30,000 participants including exhibitors, buyers, dealers, retailers, manufacturers' representatives, and distributors of lawn, garden and outdoor products and equipment for consumer and commercial use; also lawn and landscape professionals, general contractors and rental dealers. Registrations from more than 50 countries are expected.

Exhibitors

There are 550 manufacturers and suppliers of lawn and garden products, outdoor leisure products, rental lines, outdoor power equipment and related products that cover 212,000 net square feet indoors and 642,000 net square feet in the outdoor demonstration area. About 120 companies will exhibit in the outdoor demonstration area. International exhibitors participated last year from Australia, Canada, France, Ireland, Italy, Japan, Korea, Sweden and Turkey.

Daily schedule

Indoor Exhibits:

9:00 a.m. — 5:00 p.m. Friday & Saturday;
9:00 a.m. — 3:00 p.m. Sunday.

Outdoor Exhibits:

8:00 a.m. — 5:00 p.m. Friday & Saturday;
8:00 a.m. — noon Sunday.

* Louisville is on Eastern Daylight Time.

Thursday, July 18

6:00 — 10:30 p.m. OPEAA's Cocktail Reception & Silent Auction to benefit the Bill Nelson Scholarship Endowment.

Friday, July 19

7:30 a.m. Continental breakfast for Lawn & Landscape Seminar attendees.

8:00 — 9:30 a.m. Free seminar for Lawn & Landscape Pros: Niche to get rich: How the small contractor can win the hearts and the wallets of the customer.

10:00 — 11:30 a.m. Free seminar for Lawn & Landscape Pros: Prepare to win! Proven tools the small contractors can use to win both customer loyalty and a fair price for their services.

Noon — 3:00 p.m. NAEDA's Dealer Chat Room in the Tech Center.

1:00 — 1:30 p.m. Lunch for Dealer Seminar participants.

1:30 — 3:00 p.m. Free Dealer Seminar: How secure is your e-business?

3:15 — 4:45 p.m. Free Dealer Seminar: The changing face of payment processing.

4:30 p.m. — 6:30 p.m. OPEESA's Mid-Year Mixer.

5:00 — 7:00 p.m. Reception for dealers and retailers.

7:15 p.m. Louisville Bats, AAA affiliate of the Cincinnati Reds, invites EXPO visitors to Louisville Slugger Field. The visiting team will be Durham, N.C.

Saturday, July 20

7:30 a.m. Continental breakfast for Lawn & Landscape Seminar attendees.

8:00 — 11:30 a.m. Free seminar for Lawn & Landscape Pros: Financial tools for the landscape contractor.

8:00 a.m. Continental breakfast for participants in Technician Certification Exam.

9:00 — 11:00 a.m. Outdoor Power Equipment & Engine Service Association's Technician Certification Exam.

Noon — 3:00 p.m. NAEDA's Dealer Chat Room in the Tech Center.

1:00 — 2:30 p.m. Free Dealer Seminar: EDI in the OPE Industry.

2:45 — 4:15 p.m. Free Dealer Seminar: Small businesses don't die; they inadvertently commit suicide!

5:00 — 6:30 p.m. International reception for exhibitors and international visitors.

6:15 p.m. Louisville Bats, AAA affiliate of the Cincinnati Reds, invites EXPO visitors to Louisville Slugger Field. The visiting team will be Durham, N.C.

Sunday, July 21

Noon Trucks of the Industry giveaway

Seminars

Dealer Sessions

Sponsored by the North American Equipment Dealers Association (NAEDA) and the Outdoor Power Equipment & Engine Service Association (OPEESA) with the participation of the Lawn & Garden Dealers Association (LGDA).

Friday, July 19

1:00 — 1:30 p.m. Box lunches for first 200 seminar participants.

1:30 — 3:00 p.m.

How secure is your e-business?

“E-business” has a different set of rules that goes way beyond locking the front door and turning on the alarm system. Scott Derksen, vice president of Internet services for IRON Solutions, a technology-based company focused on the equipment industry, will help you protect this very important part of your dealership. IRON Solutions was started by (and is partially owned by) equipment dealer associations to help dealers compete in the e-commerce arena.

3:15 — 4:45 p.m.

The changing face of payment processing

Trevor Sammons, executive director of the Lawn & Garden Dealers Association, will discuss recent changes, products and technologies in the payment industry that could impact your business, and more specifically, your bottom line. This seminar is beneficial for any merchant accepting non-cash payments.

Saturday, July 20

1:00 — 2:30 p.m.

EDI in the OPE industry

Attendees will learn about the latest developments in Electronic Data Interchange (EDI) in the OPE industry, including a new set of guidelines for communications vendors. OPEI and industry consultant Roger Cadaret will explain the elements of e-commerce for the industry, discuss the options for dealers and distributors and offer guidance on how to ensure an EDI service supports use with all manufacturers doing EDI.

2:45 — 4:15 p.m.

Small businesses don't die; They inadvertently commit suicide!

Some 95 percent of new small businesses will not be in business to have their 5th anniversary, and only half of those will celebrate their 10th year. Tom Shay, a fourth-generation entrepreneur with 25-plus years in the family business, will present proven and timely ideas to help small businesses stay afloat.

Registration information

By registering now to attend this year's International Lawn, Garden and Power Equipment Expo, you can avoid the $25 on-site registration fee and have a chance to win $25,000 toward a new truck. To qualify, you must be registered by July 15 and attend the Expo. Find out more or register on-line at www.expo.mow.org. Reserve hotel rooms by going to www.gotolouisville.com. Use passkey code IBP0702 for Galt House reservations. To request a pre-registration brochure, call Sellers Expositions, 812-949-9200, fax 812-949-9600 or e-mail expocomments@sellersexpositions.com.

Lawn & Landscape Sessions

Sponsored by the Professional Lawn Care Association of America (PLCAA).

Friday, July 19

7:30 a.m.

Continental breakfast.

8:00 — 9:30 a.m.

Part 1: Niche to get rich: How the small contractor can win the hearts and the wallets of the customers.

Learn from Tom Oyler, the founder of the mowing industry's only successful franchise company, how the small contractor can compete with the big guys. You too can develop successful strategies for winning the customers' hearts and a fair share of their wallets.

10:00 — 11:30 a.m.

Part 2: Prepare to win! Proven tools the small contractor can use to win both customer loyalty and a fair price for their services.

Mowing is hard work, but somebody has to do it. Why not you? In this informative session, Tom Oyler will share some of his proven tools with you. Learn first-hand how any size company can make a place for itself in a highly competitive “move-up-or-get-pushed-out” industry.

Saturday, July 20

7:30 a.m.

Continental breakfast.

8:00 — 9:30 a.m. Part 1

10:00 — 11:30 a.m. Part 2

Parts 1 & 2. Financial tools for the landscape contractor.

Learn how Bruce Wilson, former president of Environmental Care and now a national service industry business analyst, used financial indicators to manage and grow a national multi-branch, multi-service company. Bruce will focus on how these indicators can help you grow and prosper in your business, large or small. Bruce is co-founder and senior partner of Wilson/Oyler Group.

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