FOUR FACTORS DETERMINE GROWTH IN LAWN MARKET
The U.S. lawn and garden market reached a record $24 billion in sales in 2004, up a healthy 5 percent over 2003 sales, according to “The U.S. Lawn and Garden Market,” a new report from market research publisher Packaged Facts. While money isn't exactly growing on trees, the industry is pleased to see a return to the strong 4 to 5 percent annual growth rates of the late 1990s before the lawn and garden market stalled out in 2001.
“The overall lawn and garden market is being driven fundamentally by the “Two Booms”: the housing boom and aging baby boomers. These two macro factors have been and will continue to be overwhelmingly positive, creating strong underlying demand for lawn and garden products and services for years to come,” according to Don Montouri, acquisitions editor for Packaged Facts. “Whether or not this strong demand is expressed or is somehow bottled up depends on the vagaries of two other macro factors — the economy and the weather.”
In terms of retailers, “The U.S. Lawn and Garden Market” reports that home centers control the major retail share of lawn and garden equipment with an estimated 65 percent of sales, mostly at the expense of garden centers and nurseries. Home centers are formidable in terms of price, selection and convenience, causing the garden center and nursery sector to suffer.
Now in its 6
For more information visit www.packagedfacts.com/pub/1049620.html.
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