NEW PLCAA/ALCA ORGANIZATION GETS NEW NAME

The Associated Landscape Contractors of America (ALCA) and The Professional Lawn Care Association of America (PLCAA) are now merged and have announced their new name: the Professional Landcare Network. This new green industry association represents more than 4,000 member companies and their more than 100,000 employees.

When ALCA and PLCAA began talks about merging more than two years ago, both organizations agreed that merging would result in one better, stronger and more powerful association. They further concurred that a new name and logo must be consistent with the values and personality of the new organization, and that the name must be broad enough to encompass what the organization will become in the future, without being meaningless now.

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George Rogers, president of Eyeninety Communications in Hamilton, Mass., was selected to develop the new organizational name and logo. Eyeninety surveyed a broad array of stakeholders across the country to establish the name.

The services represented by the new organization include sod and seeding, nursery, interiorscaping, sports turf, water gardening, landscape design/build and maintenance, natural area management, wetland management, lawn care, landscape restoration, landscape architecture, tree and shrub care, irrigation and snow removal. The new name encompasses these services and allows for organizational growth.

The Professional Landcare Network will continue to be headquartered in Herndon, Va., and will also have a satellite office in Atlanta, Ga. New employees have been hired at both locations to further serve the membership. New member programs will be announced soon.

For more information, contact Lynn Meloche at (800) 395-2522, or visit the Web site at www.landcarenetwork.org.

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