Altair Data Resources Partners with SNA

The Southern Nursery Association has partnered with Altair Data Resources to help its’ members grow their business by providing target marketing solutions. Moving Prospects, a new division of Altair Data Resources, identifies new homeowners and new movers who annually spend about $150 billion on moving-related goods and services. Altair will provide targeted prospect lists, custom analytics and other data solutions at a significant discount to members of the Southern Nursery Association.

“We’re looking forward to launching this partnership and being able to help companies target these new homeowners right when they are looking for landscape and gardening products and services,” says Altair Data Resources president, David Hadaway. “We are bringing our expertise in finding new movers and new homeowners to help SNA members hit their target markets more effectively.”

“It’s absolutely critical to have fresh, accurate data in marketing, and especially with new movers,” Hadaway continues. Research shows that new homeowners spend more in the first months after their move than most consumers spend in an entire year.

“We are excited about the new form of marketing products Moving Prospects is bringing to our members through our SNA Member Advantage Program, especially those in the retail and landscape segments,” said Danny Summers, executive vice president of SNA. “The level of targeted marketing you can do today to find new retail customers is a great tool for building the successful business of tomorrow.”

Hadaway points out that 43 million Americans move annually, and research indicates that new homeowners spend an average of $9,700 in the first 180 days after their home purchase. What’s more, new movers are five times more likely to become a long-term customer with the companies that reach them first. Getting SNA members in front of these movers first is essential and this partnership will help accomplish just that.

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