Joe Schuh Joins BASF Specialty Products Division as Technical Manager

BASF recently announced that Joe Schuh, Ph.D., has been named the new technical manager for the BASF Specialty Products Division (SPD). This is a promotion for Schuh, who most recently served as the regional technical service manager for BASF’s Diversified Crops Region.

“Joe’s done a remarkable job as a regional technical service manager, leading 13 technical service representatives that operate across 40 different states” said Steve Briggs, SPD director. “For the past six years, he has managed technical training programs, worked with university cooperators to develop research programs and helped deliver new products to market.”

Working with SPD, Schuh will lead a U.S. technical team of 12 market development specialists presiding over the Turf and Ornamental, Pest Control and Professional Vegetation Management (ProVM) businesses. He and his team will help launch new products, lead field research projects, plan technical trainings and develop technical information for the businesses.

His team of market development specialists works primarily with university cooperators on research programs to test and analyze herbicides, insecticides and fungicides. Together they test and develop technical specifications, rates and usage recommendations to help end users use products effectively.

Schuh started his career in Nebraska as a post-doctoral scientist at American Cyanamid Company. He conducted crop research in South Dakota and Iowa for six years as a field research agriculturist. He was promoted three times within the company and began working as a regional technical service manager when BASF purchased Cyanamid in 2000.

Schuh is a member of a number of industry organizations, including the American Phytopathological Society, the Weed Science Society of America and the American Society of Agronomy, to name a few. He earned his master’s and doctorate in agronomy from the University of Wisconsin-Madison in 1990 and conducted extensive research on woolly cupgrass during his school and work career. He currently lives with his wife and their four children near Denver, Colo., but will be relocating to Raleigh, N.C.

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