Bayer Offers Online Formulator Support

A new online formulator support program, including downloadable training materials, customizable ads, and marketing tools, was recently implemented by Bayer Environmental Science.

“This Web-based marketing resource is easy to understand and use, even for the novice computer user,“ says John Turner, formulator account manager for Bayer. “Formulators can simply visit www.formulatorTools.com and follow the easy directions to register for advertising and marketing support.“

All marketing materials are pre-approved for use by formulators, including product logos, product reference guides, training presentations, customizable advertisements and direct mail pieces, MSDS and label information, and co-op program allowances and guidelines.

Since many formulators use Merit insecticide and Ronstar herbicide as part of their reformulated products for the green industry, they can obtain valuable information about these products on the Web site. Formulators can choose from one of four gifts, such as a $100 gift certificate Amazon.com or a One for All University Remote, when they register.

To allow formulators to better communicate with online customers, Bayer will also supply information about linking the Bayer Web site to individual formulator’s Web sites.

“This program is a continuation of the support we provided at the Bayer Formulator Summit last fall in Chicago,“ adds Turner. “We plan to continue adding value to formulator programs throughout the year.“Espanol" button on the top-left side of the page to be taken to the Spanish-language site.

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