Bayer Launches New Web Site With Free Marketing Materials For LCOs

Bayer Environmental Science has launched a new online resource for marketing materials. The Web site,, is the newest tool from Bayer to help lawn care professionals build their businesses.

“Our research indicated a strong preference for the marketing materials to be written more in the voice of the LCO, rather than Bayer’s,” commented Mike Daly, director of marketing for Bayer Environmental Science. “We are also creating pieces dedicated more to selling an LCO’s overall service.”

All materials available for order through the website are free to LCOs. Materials include doorhangers, statement stuffers, postcards, brochures, ad slicks, yard signs, vehicle magnets, and radio commercials. For a minimal charge, LCOs can have the materials customized with their contact information and company logo.

The Web site replaces Bayer’s Grubstake program. Some of the Grubstake materials will remain available, while others are being improved or discontinued.

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