Keep America Beautiful Partners with Scotts Miracle-Gro Company for 2005 Great American Cleanup

A grassroots army of 2.45 million volunteers, led by Keep America Beautiful, Inc. and its participating local organizations, mobilized nationwide between March and May 2005 for Keep America Beautiful’s Great American Cleanup. Celebrating the event’s 20th anniversary, volunteers planted more than four million flowers, bulbs and trees in the process, removed more than 208 million pounds of litter and debris from roads, vacant lots and waterways nationwide and addressed various areas of need in their community’s environment.

Keep America Beautiful, the nation’s largest nonprofit community improvement organization, partnered with The Scotts Miracle-Gro Company on beautification programs during the 2005 Great American Cleanup. Scotts Miracle-Gro and Keep America Beautiful local affiliates teamed up to produce vibrant new community green spaces in Orlando, Fla.; Atlanta, Ga.; Columbus, Ohio; Norfolk, Va.; and Long Island, N.Y.

“Creating environments that are good for the community is a natural extension of our mission,” said Jim Hagedorn, chairman and chief executive officer of The Scotts Miracle-Gro Company, which provided information to nearly two million people on how to incorporate environmental stewardship principles when maintaining a healthy lawn and garden. “Scotts shares Keep America Beautiful’s vision for creating more beautiful gardens and landscapes, understanding the far-reaching benefits they have for drawing people together and improving communities. We’re looking forward to expanding our community green space program with Keep America Beautiful in 2006.”

“Our corporate partners and participating organizations are bringing a sense of ownership and pride to their respective communities, making them safer, cleaner and more economically viable,” said G. Raymond Empson, president of Keep America Beautiful. “The local community leaders’ response to the community green spaces, developed by Keep America Beautiful’s affiliates and The Scotts Miracle-Gro Company, has been nothing short of phenomenal.”

This massive effort—totaling 30,000 events in 15,000 communities—produced remarkable results in improving communities through “reduce, reuse, recycle” programs, beautification, and hands-on experiential education. This year’s Great American Cleanup results highlights include:

  • Cleaning 51,000 acres of parks and public lands—a 58 percent increase;
  • Painting, renovating and building 2,815 commercial and residential buildings, more than double the 2004 total;
  • Cleaning 10,250 miles of rivers, lakes and shorelines—a 58 percent increase;
  • Collecting 21 million pounds of aluminum and steel for recycling, more than doubling the 2004 total;
  • Collecting 57 million pounds of newspaper for recycling, a fourfold increase from the 2004 total;
  • More than doubling the number of graffiti abatement/removal sites to 16,000;
  • Holding 4,500 educational workshops, that reached an estimated 403,000 participants.

For the third consecutive year, President George W. Bush served as Honorary Chair of the Great American Cleanup. Mrs. Laura Bush joined him as Honorary Chair.

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