Cub Cadet Signs Contract with Cleveland Cavaliers to Become Presenting Sponsor
Cub Cadet announced it has become the presenting sponsor for the Cleveland Cavaliers in the 2005-06 season. The season-long presenting partnership is the first-ever for the Cavaliers and the first of its kind for Cleveland's major league teams. The Cavaliers are currently one of only four NBA teams with season presenting partners (Pistons/ROCK Financial, Raptors/Bank of Montreal, Spurs/HEB).
"It has been a very exciting process to develop this unique relationship with a local company. The season presenter is a very special partner relationship that needed just the right partner. The more we talked with Cub Cadet, the more we realized we had many of the same brand traits and business positions. Cub Cadet has great momentum within their industry and the Cavaliers certainly do within ours," said Cavaliers Operating Company President Len Komoroski.
The relationship represents a highly comprehensive partnership between the team and Cub Cadet and will also include any Cavaliers playoff games. While specific terms of the partnership were not disclosed, the length of the agreement will cover multiple future Cavaliers seasons. The representation of the relationship will commence immediately via team marketing materials.
"We are proud to be the presenting partner of the Cavaliers, one of the most exciting teams in the professional sports. This unique relationship will allow the Cub Cadet brand to be seen by a wide audience," said Jean Hlay, Executive Vice President of Marketing and Sales at MTD Products, the maker of Cub Cadet brand equipment. "The Cavaliers are truly passionate about winning and our mutual commitment to the region made this the perfect match for us."
The partnership will touch virtually every area of the Cavaliers, including Cavalier marketing campaigns and promotional materials, advertising in Cavaliers game broadcasts on radio and TV, in-arena signage, on the official team website www.cavs.com, hospitality packages including game tickets, team promotions, Cub Cadet retail outlet promotions, player appearances, a charitable program, on arena staff uniforms and more.
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