Charlie Daniels Named Spokesperson for Gravely 90th Anniversary
Ariens Company announced recently that legendary country music artist Charlie Daniels will serve as the spokesperson for Gravely’s 90th anniversary in 2006. Daniels was selected because he personifies the all-American spirit of Gravely.
“Who better to help us communicate the heritage of this American-made brand,” says Dan Ariens, company president. “We were drawn to Charlie Daniels because he has an incomparable ability to tell the stories that capture the soul of America.”
A Gravely special edition Charlie Daniels Band CD that features a playlist of America-inspired music will be made available to dealers as part of the celebration. The partnership also features special marketing opportunities for Ariens/Gravely Partner Plus dealers, including ticket packages for 100 concert dates, meet-and-greet events, and personal appearances at dealerships. Daniels will be featured in Gravely anniversary advertising and point-of-sale materials throughout the year.
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