GCSAA Board Of Directors Ends Headquarters Location Study

The GCSAA board of directors met July 19 in Chicago and accepted the recommendations of a member resource group that ends the current study to determine where the association's headquarters should be located.

Specifically, the board approved three recommendations presented to it by the Headquarters Location Resource Group June 18. Those include:

  • Do not proceed to Phase II of the headquarters location study.
  • Utilize GCSAA's recently developed strategic indicators to evaluate the impact headquarters location has on the association achieving its mission, vision and goals.
  • Encourage the GCSAA board of directors to explore the possibility of establishing offices in the eastern and western regions of the country to enhance the delivery and implementation of member and chapter related programs and services, and to provide additional visibility for GCSAA and its members.

"We asked the resource group to determine if headquarters location has a material impact on the ability of the association to achieve its stated mission, vision and long-term strategic goals," said GCSAA President Mark Woodward, CGCS. "The resource group told us that question could best be answered in the next three to five years by evaluating the strategic indicators relative to the impact location has on achieving those targets. After that time period, the association's leadership will have a better measure as to whether location significantly affects organizational performance."

The association's leadership has discussed the concept of regional offices in the past. Other golf organizations such as the USGA and the PGA TOUR currently utilize satellite locations to conduct business. Woodward indicated an analysis of establishing GCSAA regional offices would likely begin before the end of the year.

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