Green Industry Economic Survey Completed

The Green industry’s Economic Impact Survey was performed over the past year, and the results will be released to the public over the next couple of months. The survey was conducted by the Wisconsin Agricultural Statistics Service (WASS) with monies provided through a federal grant that was awarded to various sectors of specialty crop growers. In Wisconsin, this included the Wisconsin Nursery Association, Commercial Flower Growers of Wisconsin, Wisconsin Sod Producers Association and the Wisconsin Christmas Tree Producers Association.

The project was submitted to the WDATCP for consideration through a combined effort of these grower groups, with the Wisconsin Landscape Federation coordinating the project. Dr. Laura Jull, UW-Extension horticulturist, was named the project coordinator and brought the survey project to its completion this past month.

Numerous members representing various sectors of the Green industry in Wisconsin met in Madison to help lay out the content and design the final result- a colorful, professionally designed brochure detailing the economic impact of the Green industry in the state. Easy to read graphs, charts and tables detailing the results, along with beautiful pictures of flowers, landscapes and other ornamentals will provide the message.

The survey results will be released at the 9th annual Horticulture Garden Party on June 24 at Allen Centennial Gardens on the UW-Madison campus. Governor Jim Doyle provides a written forward in the brochure praising the impact of the industry on the state’s economy. Green industry groups and representatives will also be on hand for the media event. Press releases will be sent to the various media outlets throughout the state. The colorful brochure will be mailed to local and state governmental policymakers, university and technical college administrators and horticultural-related faculty, and state agency administrators, and others important to the progress of our industry.

Since lawmakers will be in summer recess, WLF will coordinate meetings of local Green industry representatives with their legislators in their home districts, to provide a copy of the survey results. Our goal is to impress upon them the economic importance and size of the Green industry in our state, to assist them in their decision-making when it affects our industry, jobs, and educational opportunities.

The complete results of the survey and a copy of the brochure will also be available in electronic format for reproduction and publication either in print or on the Internet. Both will be displayed on the WLF website State Green industry associations will have complete access to these tools and will be encouraged to use the information and publications to the benefit of their members and the Green industry.

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