ANLA Board supports America in Bloom, approves convention for 2003,2004

The American Nursery & Landscape Association Board of Directors pledged its support to America in Bloom and approved the 2003 ANLA Convention and Learning Retreat in Boston theme and program and 2004 ANLA Convention and Learning Retreat site in Hawaii during its annual October meeting.

After listening to requests from its membership to do more in the area of marketing green industry products and services to consumers, ANLA became a Platinum Founding Steward of America in Bloom (AIB) in July. Response to the program has been positive across the country and no one has more credibility and opportunity to build on this program than members of the green industry. The AIB program raises consumer’s awareness of the benefits that landscapes featuring plants, trees, shrubs, flowers, etc. can provide, such as improving lifestyles and adding value to both personal and business properties.

In keeping with its promise to support AIB, the ANLA Board unanimously voted to maintain its Platinum Founding Steward with a $5,000 contribution for 2003. Nancy Jacks Montgomery, ANLA’s director of Industry and Public Relations, will retain her position on AIB’s Board of Directors.

Also during the meeting, the ANLA Board accepted and endorsed the ANLA’s 2003 Boston Convention Committee’s program and theme: “A Revolutionary Learning Experience—For the Whole Family.” The convention is scheduled for July 15-20, 2003.

Finally, to address some concerns regarding holding the 2004 convention in Hawaii, convention participants were surveyed this fall. After looking at the survey results, it was apparent that the majority of those surveyed would attend a convention in Hawaii. Therefore, the ANLA Board reaffirmed that the 2004 ANLA Convention and Learning Retreat will be held in Hawaii, with the Island of Maui being the preferred site.

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