ANLA Management Clinic Draws Nearly 800 Industry Leaders to Louisville
ANLA’s annual Management Clinic brought nearly 800 green industry owners and managers to Louisville, Ky. January 22-25. The Management Clinic is dedicated exclusively to developing the business skills of those professionals in garden retail, landscape contracting, growing and landscape distribution who represent the future of this industry.
The 2004 Clinic opened with two intensive and innovative programs for the garden retailers and landscape design and sales professionals: Garden Center University (GCU) and the Landscape Sales Master Class. GCU, an ANLA members-only program, taught by “professor” Ian Baldwin, represents a mini-MBA program for garden centers with a five-“semester”, two-year program. At Clinic GCU initiated the Class of ’06 and recognized its inaugural graduating class, which held a graduation ceremony in Florida January 15.
More than 50 landscape contractors took advantage of the Master Class in Sales offered by Jud Griggs of JP Horizons. “Griggs effectively covered both the basics and more advanced sales and marketing technique. He provided easy to implement take-aways,” commented Mary Richardson of Burnett’s Landscaping, Salem, Conn., and a member of ANLA’s National Landscape Association board. Richardson has attended Clinic for the past fifteen years and this year enrolled her entire sales and design team for the event.
Growers and distributors responded enthusiastically to the increased programming targeted specifically at their business needs. Particularly well attended by growers, was a session presented by Mauricio Valasquez of the Diversity Training Group. Velasquez, an ANLA certified consultant, led a no-holds-barred discussion on effectively managing a Hispanic workforce.