Ariens celebrates 85th anniversary of the Gravely tractor at Expo 2001

(Brillion, WI) June 6, 2001—Ariens Company will kick off the celebration of the 85th anniversary of the Gravely Tractor at Expo 2001.  As part of the festivities, the company will introduce several new Gravely product features.  Prize drawings will be held throughout the show commemorating 85 years of Gravely products and service.

The Ariens Company features a complete line of products including Ariens consumer lawn care and snow removal equipment, Gravely commercial equipment, and Stens replacement parts.  At Expo, the company will highlight the Ariens, Gravely and Stens brands as well as introduce new dealer tools created to help dealers be more profitable.

Expo attendees will be able to try out new product introductions at Ariens Company’s outside demonstration area.  Representatives will be available to demonstrate equipment and explain features and benefits.

To celebrate Gravely’s anniversary, Ariens will be giving away prizes throughout the show.  Also in recognition of the Gravely Tractor anniversary, Ariens is donating an upgraded and reconditioned 1961 L8 6.6 Gravely Tractor that will be given away in a drawing.  Only 2,000 tickets will be sold ($3 each or 4 for $10).  The drawing will be held Saturday, August 4, 2001.

Ariens will also demonstrate new dealer tools at the show.  The redesigned Ariens web site gives dealers the ability to order Ariens and Gravely parts online at a discount.  Ariens Company also encourages dealers to use the site for advertising materials, on-line product registration, and to inquire about the status of warranty claims. 

Ariens Company has planned a full calendar of events at Expo 2001 to kick off its celebration of the 85th anniversary of the Gravely tractor.  Stop by booth #4455SW or outside demo area #9030 or call 1-800-678-5443 for information about Ariens Company’s complete product line.

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