Ariens Opens Company Museum in Brillion, Wisconsin

In conjunction with the company’s 70th anniversary, Ariens Company has converted its original manufacturing facility into a company museum featuring seven decades of power equipment. The museum showcases two-wheel tractors, snowblowers, lawnmowers, riding lawnmowers, tractors and commercial mowers and tillers.

The 7,000-square-foot museum is located in Brillion Wis., near the company’s headquarters. Nearly 600 Ariens dealers attending the company’s annual meeting—dubbed the “family reunion”—were among the first to tour the museum in mid-September.

“The evolution of products and equipment tells a story about Ariens Company that can’t be captured in words,” says Dan Ariens, president. “It’s a story of product innovation, risk taking and struggling to staying true to a company culture.”

Ariens credits a committee of employees with refurbishing the old building, creating displays and preparing the vintage equipment. Items on display include equipment, prototypes, literature and advertising.

The facility will be open when Ariens hosts customers and trains dealers during the winter. The conference rooms, an auditorium and maintenance training classroom will be used for company activities. The facility will also host tours groups in conjunction with the Brillion Museum located nearby.

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Riding mowers, lawn tractors, snow throwers, golf carts


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