Bayer Professional Care changing name and reorganizing

Although it is still early in the year, 2001 has already brought major changes to the Professional Care business unit of Bayer Corporation. Perhaps the most prominent change is the name: Bayer Corporation, Professional Care. The new name better reflects the company’s increased focus and commitment to the professional service provider than did Bayer Garden & Professional Care.

In addition, Bayer has added several new members to its team. To build the turf and ornamental product line, including the addition of newly acquired Compass Fungicide, Michael Daly has joined Bayer as the turf and ornamental brand manager.

Two new market managers also have joined the team. As the commercial market manager, Cathy Fuhrman will handle all marketing responsibilities for pre-treat products and the commercial market. Jennifer Remsberg, the residential market manager, is responsible for marketing all turf and ornamental and pest-management products and programs.

Not only have new people joined Bayer, but several also have changed roles. Jeff Vannoy moved from his position as field sales representative to home health brand respresentative in the Kansas City office. He joins Home Health Market Manager Heather Flagg to support a new business model that has been introduced in Florida by Bayer in 2001.

Additionally, Steve Ehart moved from market manager to brand manager for all Bayer pest-management products. Renee Holmes, communication manager, has been appointed accolades program director. Neil Cleveland, former turf and ornamental brand manager, now serves as sales manager for the Eastern Area. Sales Manager Mike Ruizzo covers the Western Area and Director of sales Rich Burns has responsibility for Florida.

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