Deere, Bombardier Announce Strategic Alliance

Deere & Co., Moline, Ill., and Bombardier will develop new wheeled utility vehicles and technologies under a strategic alliance announced last week.

The alliance will combine the efforts of Deere’s Worldwide Commercial & Consumer Equipment Division and Bombardier Recreational Products to produce creative new concepts aimed at expanding the business opportunities for both companies. The result should provide more and even better products for their respective customers and authorized dealers.

The first product resulting from this alliance will be a line of new John Deere-branded utility vehicles derived from a Bombardier All-Terrain Vehicle platform, to be launched initially in Canada and the United States by the end of 2003. The products will be manufactured by Bombardier at its Valcourt, Quebec facility.

Bombardier Inc., Montreal, Canada, a diversified manufacturing and services company, is a manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides services and asset management in business areas aligned with its core expertise. The company employs about 80,000 people internationally. Its revenues for the fiscal year ended Jan. 31 stood at U.S. $14.2 billion.

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