Evergreen Foundation Reaches First GoalThe Evergreen Foundation (EF), an alliance of Green Industry associations and companies providing products and services to the public, has exceeded its targeted goal of $200,000 in seed money. The EF intends to create a national marketing campaign to consumers throughout the United States to promote the economic, environmental and lifestyle benefits of healthy landscapes and green spaces at home, work and play.
The EF re-organized in June with a national meeting in Minnesota. It reached its fundraising goal of $200,000 in seed money before Labor Day to get the organization off the ground. That goal was met in about 60 days.
“We feel strongly about educating the public about the importance of healthy landscapes and green spaces,” says Dale Amstutz, president of the Evergreen Foundation board of directors. “We are gratified that end-user associations and industry suppliers see the value of what we’re doing to grow and expand the market.”
Careful use of pesticides and fertilizers, prudent use of water, managing noise and air pollution are among the issues the EF plans to tackle in its campaign. The marketing campaign will be aimed at highlighting the positive economic, environmental and lifestyle benefits resulting from creating and maintaining healthy landscapes and green spaces.
The companies and associations that have provided initial funding for this campaign are: the Associated Landscape Contractors of America (ALCA), Bayer Environmental Science, John Deere Worldwide Commercial & Consumer Equipment Division, Dow AgroSciences, GIE Media, Inc., Griffin LLC, Lawn Doctor, LESCO, Syngenta, The Davey Tree Expert Company, The Professional Lawn Care Association of America (PLCAA), The Scotts Co., The Turf & Ornamental Communicators Association (TOCA), The Toro Co., Tree Care Industry Association (TCIA), Trusty & Associates, Turfgrass Producers International (TPI), and Weed Man USA.