GCSAA announces the next step for Internet commerce project
Course Superintendents Association of America (GCSAA) will redevelop and expand
the “storefront” component of its Internet commerce project. The decision to
pursue the online mall came in response to feedback gathered during the 60-day
pilot phase of GCSAA’s initial commerce site. This site, the Golf
Super-Market, featured both storefront and neutral exchange components.
to continue working with suppliers and superintendents to improve the mall’s
initial functions and storefront features with a full-scale grand opening
tentatively planned for the end of the year. The online mall will operate
similarly to a trade show, where suppliers purchase space to display their
products. GCSAA will lease the storefront space, but all transactions will be
between the superintendent and the supplier.
mall will serve as a one-stop location to research and buy products 24 hours a
day for superintendents. For suppliers, it is an opportunity to set up shop in a
well-trafficked Web site for less than the cost of setting up an e-commerce site
of their own.
features include a mall-wide search engine and an online spray log that can be
updated using information from previous purchases. For sellers, services such as
online rebate processing, credit applications for end-users and mall-wide “top
deals” are being examined.