Home Depot, Servicemaster to offer residential maintenanceThe Home Depot, the world's largest home improvement retailer, today announced it is teaming up with The ServiceMaster Company, the nation's leading provider of home services, to test the sale of a wide range of co-branded residential maintenance and repair services to its retail customer base.
Illinois-based ServiceMaster boasts a strong portfolio of recognized home services, including professional lawn, tree and shrub care, landscape installation and maintenance, termite and pest control, plumbing and drain cleaning, carpet and upholstery cleaning and home warranties. These services will complement Home Depot's existing offering of product installation and home improvement services, which include carpet and flooring installation, kitchen cabinet and countertop installation, door and window replacements, and roof replacements, among other services.
"An expanded offering of home services is a core part of Home Depot's growth strategy and a logical extension of our brand," said Robert Nardelli, president and CEO of The Home Depot. "An increasing number of our customers are asking us to handle their home improvement projects and home maintenance needs because they don't have the time or desire to take on these projects themselves. ServiceMaster's wide range of residential services and their reputation for offering excellent customer care make them an ideal partner."
"This partnership creates new channels of distribution and is a great strategic fit. ServiceMaster is 'America's Home Services Company' with expertise and leading brands in the home service business, and Home Depot is America's largest, most well-known and trusted name in home improvement retailing," said Jonathan Ward, president and CEO of ServiceMaster. "Consumers will soon be able to confidently and conveniently purchase our high quality home services, all backed by industry-leading customer satisfaction guarantees, from the convenience of a Home Depot store."
A pilot program will be launched in three test markets early next year. During the pilot program, the new co-branded services will be offered in approximately 30 stores. The services include:
-- Home Depot-TruGreen landscaping, lawn care and tree/shrub services
-- Home Depot-Terminix termite and pest control services
-- Home Depot-American Home Shield home warranty contracts
-- Home Depot-ServiceMaster Clean residential carpet and upholstery cleaning services
-- Home Depot-American Residential Services plumbing repair and fixture installation services
-- Home Depot-Rescue Rooter drain cleaning services
The program will be promoted in the test stores through kiosks, signage and promotional activities. Direct marketing to Home Depot customers and other