Husqvarna Names Director of E-Business

Husqvarna has announced the hiring of Bike Iskit Howard to serve as the company’s director of e-business. In this newly created position, Howard will be responsible for developing a comprehensive strategy to identify and implement projects that will increase dealer sales, add value, and improve customers’ experiences in the e-business channel.

Howard will oversee Husqvarna’s current electronic communication channels including the company Web site, dealer extranet, and employee intranet.

Prior to joining Husqvarna, Howard served as an electronic channel strategist for FedEx, where she worked to improve customers’ experiences both in software and online applications. A graduate of the University of Missouri-Rolla with a bachelor’s degree in Economics, Howard earned an MBA from Tulane University.