ITODA Board Announces Branding Plan

The Board of Directors of the Independent Turf and Ornamental Distributors Association (ITODA) announced plans to revitalize the organization’s brand at the group’s 2003 Fall Meeting in Key Largo, Fla. Over the past year, the ITODA Board has put a renewed emphasis on identifying member needs and designing specific programs to meet those needs.

In making the announcement, ITODA President Don Naumann of Sierra Pacific Turf Supply in Campbell, Calif., said the brand repositioning “continues our efforts to more clearly define the important role that ITODA and independent distributors play in serving the green industry.”

Through its stewardship role, the Independent Turf and Ornamental Distributors Association has committed to the long-term expansion of the industry and the advancement of excellence among independent distributors.

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