Kawasaki Motors Corp., U.S.A., strengthens support for dealers of lawn care products and small engines
Kawasaki Motors Corp., U.S.A., recently announced a shift in the distribution methodology for its power products line-up. The company will now distribute its small engines and lawn care products on a direct basis to its dealer network.
Tony Murr, assistant vice president, sales, attributes the change to Kawasaki’s ongoing desire to provide “unimpeded, simplified distribution channels that will allow the dealers to benefit from a consistent marketing approach.” He has assembled an experienced field sales force to concentrate specifically on the needs of this dealer group and to position Kawasaki for increased efficiency and product turn-around.
The sales force, consisting of 10 district managers supported by a dedicated -dealer service specialist staff at the Irvine, Calif., headquarters, will work closely with both power products dealers and those serving as conduits to the OEM small engine market. Kawasaki small engines have long been used in the finished goods of other brands, including John Deere, Toro, Exmark and more.
Kawasaki builds both vertical shaft and horizontal shaft engines ranging from three horsepower to 29 horsepower.
In the lawn care arena, the brand markets lines of hedge trimmers, string trimmers, backpack blowers and an edger.
One of the most immediate changes to be seen by the dealers is the initiation by KMC of a new Internet-based order system that provides dealers with levels of service that were previously unavailable.
The new system allows dealers to consult an online electronic parts catalog for easy identification of small engine parts required for service needs. Dealers can also use this new information system to access updated technical guidelines, track parts orders, and maintain warranty claims management.