Kawasaki Motors Corp., U.S.A., Announces Dealer-Direct Engine and Power Products Business Realignment

Kawasaki Motors Corp., U.S.A., has transfered the sales and marketing-related functions for the dealer-direct Engine and Power Products business from the Irvine, Calif., office to the Engine Division at the Grand Rapids, Mich., facility. This realignment also includes certain technical support activities.

“These changes combine key dealer-direct Engine and Power Products business functions with the experience of staff who are dedicated solely to the Engine and Power Products industry,” says Shigeru Hamada, President. “It also more closely aligns the sales, marketing, service and support channels for the retail Engine and Power Products business with Kawasaki's major OEM engine supply business located in Grand Rapids.”

Support functions that remain in Irvine include credit, parts operations, information systems, Internet, parts catalogs, owners and service manuals, and graphics/bulletin distribution.

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