Mustang Revamps Web Site

Owatonna, Minn.-based Mustang Manufacturing Co. launched a new online source for equipment purchasers searching for the most appropriate product for their job site needs.

The site, www.mustangmfg.com, which was designed with busy decision-makers in mind, includes complete product information that is sorted by operating weight rather than by model number, making it easy for customers unfamiliar with Mustang products to locate product specifications quickly.

“Where do you go when you want to find information fast?” asks Randy Vargason, Mustang marketing manager. “The Internet. Web sites are now customers’ first – and in some cases only – introduction to a company’s product. That is why Mustang decided to rework its existing site – to ensure customers aren’t logging off without finding everything they had hoped to attain via the Internet.”

The site includes product specifications, a dealer locator and a listing of trade show appearances.