NGF Releases New Publication on Women’s Golf
Women Welcome Here! A Guide to Growing Women’s Golf, the latest book published by the NGF (National Golf Foundation), provides the insights needed for capturing women golfers and keeping them golfing. Written by Nancy Berkley, the book helps answer the question, “Are women welcome here?” and offers tips as to how a facility can make sure it is doing all it can to attract women and make them feel comfortable.
An introduction by Suzy Whaley, head golf professional at Blue Fox Run Golf Club in Avon, Conn., explains why women and men need to be taught and treated differently. “Women are not as strong as men overall and therefore their power and distance are limited. This, however, does not mean that women cannot play the game well or enjoy it as much as men,” Whaley states. “As golf professionals, we must be willing to take the time to educate women. No one likes to feel ignorant – it makes any activity feel unpleasant. Golf primarily has been a man’s game, but we are responsible for helping women learn to enjoy the pleasure of the game by giving them the tools they need.”
Berkley’s latest book provides simple best practices for making women feel more comfortable, such as a fresh coat of paint in the bathrooms and female staff working in the pro shop. It also offers best practices for lesson formats, how to handle the beginning player experience, as well as how to set up different types of women’s leagues.
In the foreword, M.G. Orender, president of the PGA of America, calls the book his “Wake-up Call” to all PGA professionals. “Although this book focuses on female customers, it will encourage you to think about how to better serve all of our current golfers and attract new ones. After reading this book you will be in a better position to help us grow the game.”
Chapters included in the book incorporate statistics on women golfers, understanding women as customers, best practice lessons for various playing levels, women’s golf associations and clubs, tournament organization, marketing and special target markets within the women’s segment and best practices for the pro shop.
For more information on Women Welcome Here! A Guide to Growing Women’s Golf and other NGF publications, contact the NGF at 1-888-NGF-2500.