PLCAA adds football star Theismann to conference lineup

Two-time Pro Bowl player Joe Theismann recently joined the lineup to address lawn and landscape pros at the Professional Lawn Care Association of America’s Green Industry Conference, held in conjunction with the Green Industry Expo, on Nov. 13-16, at Opryland in Nashville, Tenn.

Theismann, quarterback great of the Washington Redskins, will open the industry’s top lawn and landscape show for PLCAA at its Grand Opening Session sponsored by Syngenta on Thursday, Nov. 14, at 8:30 a.m. at the Gaylord Opryland Resort and Convention Center.

After a 12-year NFL career, Theismann left the Redskins during the 1985 NFL season due to a severe leg injury. His career was highlighted by many outstanding performances including a 27-17 Redskins victory over the Miami Dolphins in Super Bowl XVII. In 1983, he was voted NFL’s Most Valuable Player and Pro Bowl’s Most Valuable Player. He is a native of South River, N.J., and is a 1971 University of Notre Dame graduate and All-American athlete. He led the Fighting Irish in back-to-back Cotton Bowls and was runner-up to Jim Plunkett in the Heisman Trophy balloting his senior year.

Now a football analyst for ESPN and author of The Complete Idiot's Guide to Understanding Football Like a Pro, Theismann shares the hard-earned lessons of life on the field, stressing the importance of teamwork, and motivating individuals to take ownership of team goals in his dynamic presentation “Managing to Win.”

Theismann headlines PLCAA’s educational conference program that offers a mix of business, technical and industry topics. PLCAA’s conference runs on a new Wednesday through Saturday schedule this year. PLCAA’s pre-conference activities begin Wednesday, Nov. 13 with a golf outing and afternoon pesticide recertification workshops, and the event closes on a high note Saturday evening, Nov. 16, with an optional outing to the Grand Ole Opry. The GIE trade show takes place Friday and Saturday with the Product Field Day on Thursday.

PLCAA, along with the Associated Landscape Contractors of America and the Professional Grounds Management Society, sponsors GIE—the national expo for lawn, landscape and grounds professionals. For more information, contact PLCAA at (800) 458-3466 or visit . For exhibitor information, go to

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