Polaris establishing dealer network for new line
Polaris Industries, known for its snowmobiles, ATVs, personal watercraft and Victory motorcycles, is launching its new Professional Series Workmobiles.
"We're currently establishing a dealer network that includes some of our existing Polaris dealers, as well as dealers of outdoor power," said Ron Bills, the recently appointed General Manager of Polaris's commercial division. "It's a distribution channel that's well established but new to us."
Polaris debuted the new Professional Series during the OPEI Expo in Louisville in July and piqued the interest of power equipment dealers, professional landscapers and contractors. Bills said, "Polaris reached its goal for signing new dealers for the Professional Series at the Expo. The show also yielded many leads, on which Polaris is following up in an aggressive dealer recruitment program."
The Professional Series Workmobiles include the All-Surface Loader, the Utility Task Vehicle, the ATV Pro and the Professional Series generators and pumps. The line is designed for landscapers, contractors and owners of large estates.
Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris home page at www.polarisindustries.com.