Tanaka Announces New Identity and Branding Strategy

Auburn, Wash.-based Tanaka, last week announced its new company identity and branding strategy based on two recently introduced product categories – powerboards and powerkarts, which are separate from the Tanaka outdoor power equipment product categories.

The new look and products were unveiled at the Green Industry Expo last week in St. Louis, Mo.

Interactive Products

Equipment Blue Book

Used Equipment Valuation Guide

Riding mowers, lawn tractors, snow throwers, golf carts


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