Textron Golf, Turf & Specialty Products Changes Name to Jacobsen
Textron Golf, Turf & Specialty Products today announced that it has changed its name to Jacobsen, a Textron company. The new name better reflects the position of the company as a leading supplier of quality turf care equipment and services worldwide. The Jacobsen name has been identified with the precision turf care equipment and superior customer service for more than 80 years.
“We are transforming our business – organizing ourselves around markets, centers of competency, and now doing business under our strongest brand name. The new company name and the fresh new look to our products are evidence of that transformation,” said Jon Carlson, President of Jacobsen.
The renaming furthers the strategic plan to better serve a broad base of customers with a wide variety of quality, well-known products. In order to provide consistent and coordinated products and services, over the past two years, engineering, sales, marketing, manufacturing, customer service and distribution have been consolidated into two key facilities: Turf Care Equipment in Charlotte, N.C. and Commercial Grounds Care Equipment in Johnson Creek, Wis.
The Ransomes-Jacobsen, Ltd. operations facility in Ipswich, England will continue to manufacture, support and distributed quality turf care products under the Jacobsen brand name to the golf and sports fields markets and under the Ransomes brand name to the growing municipal market in Europe and Asia.
The Bob-Cat, Bunton and Ryan brands will remain as branded products under the Jacobsen umbrella.
“Rather that being a loose collection of strong brands, Jacobsen will focus marketing, human and manufacturing resources behind its three leading product lines—a 100-year leadership in vehicles, 200 years of precision mowers and 50 years in lawn care equipment. We are committed to holding our leading position as a supplier of innovative, high-quality products in our markets,” said Carlson.
Jacobsen manufactures a full range of vehicles and turf maintenance equipment for golf, turf, professional lawn care, sports field and industrial applications. The company markets Bob-Cat, Brouwer, Bunton, Cushman, Jacobsen, Ryan and Steiner brand products.