Toce Named Business Manager for BASF Professional Turf & Ornamental
BASF Corporation announced the appointment of Mike Toce as business manager for the company’s Professional Turf & Ornamental group. In his new role, Toce will assume responsibility for all aspects of sales and marketing in addition to overall business development involving new products and acquisitions. Two areas of immediate focus will be the merger of TopPro Specialties into the Professional Turf group and the introduction of Emerald and Insignia fungicides.
Toce brings more than 21 years of experience to his position. Most recently, he was the business manager for the BASF Forestry group, where he managed marketing activities reaching private and large industrial landowners. Toce also served previously as the sales manager for the Professional Turf & Ornamental group, where he gained significant business and category experience, as well as knowledge on customer needs and product solutions. He also held positions with the company’s Vegetation Management and Crop Protection businesses.
Toce earned a bachelor of science degree in engineering technology from Oklahoma State University, Stillwater, Okla. He is a resident of Raleigh, N.C.