U.S. Electric Powered Lawn Equipment to Post Strong Gains Through 2007

U.S. shipments of power lawn and garden equipment are projected to rise over 3 percent annually (including price increases) through 2007, approaching $10 billion. Advances will result from increasing consumer demand for lighter weight and higher horsepower products. These and other trends are presented in Power Lawn & Garden Equipment, a new study from The Freedonia Group Inc., a Cleveland-based industrial market research firm.

Although gas powered equipment will remain dominant, electric powered products are expected to post significantly stronger gains. Battery-powered equipment will fare particularly well, with shipments of cordless products growing at nearly 10 percent annually to $430 million in 2007.

Turf and grounds equipment, turf tractors in particular, will experience above average gains based on the favorable outlook for professional landscaping services, partially due to the rising number of older consumers. Blowers, vacuums and sweepers will continue to benefit from the popularity of combination products, such as blower/vacuums and sweeper/shredders. Lawnmowers will continue to be the largest product segment, but average gains will be limited by the expected decline in single-family housing starts.

Growth in the commercial lawn and garden equipment market will be bolstered by the rising number of professional landscapers. Replacement sales, a result of the heavy use of professional equipment, will also benefit demand. The growing golf industry will also create opportunities, especially for higher-end turf equipment. Despite these factors, the residential market will continue to dominate power lawn and garden equipment sales, representing nearly 75 percent of the total in 2007.

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