Horticultural Assessment Program To Aid Florida Landscapes

A new product available to the green industry for less than a year is proving to be a boon to residential and commercial property owners in Florida following the recent hurricanes. Providing an independent, third-party valuation of horticultural assets is helping owners work with their insurance companies to determine landscape losses related to these powerful storms.

Endorsed by the American Nursery & Landscape Association (ANLA), “Money Grows on Trees” (www.moneygrowsontrees.com), developed by Horticultural Asset Management, Inc. (HMI), allows ANLA landscape professional members to measure and inventory the trees and shrubs on a property. HMI takes the inventory list, on-line or via fax, and provides a report showing the current replacement cost for each of these trees and shrubs, and also projects the future replacement cost for these growing assets over the next ten years.

Bob Dolibois, ANLA executive vice president, said, “Americans are starting to recognize that investing in green products is exactly that – an investment – and tragedies like this point out the need for an objective tool that demonstrates the value of the landscape. Recovering from a hurricane is tough enough without having to worry about battling the insurance company about how much your landscape was worth.”

“I watched the storm coverage on various news networks and saw Donald Trump speak several times about the damage to trees and landscaping on his new golf course in Florida,” said Bill Glynn, co-founder of HMI.

Landscape companies are getting calls from their clients asking for help. “We have received calls from people who sustained significant landscape losses due to big storms,” said David Argay, a high-end landscape contractor in the Raleigh, NC, “and we’ve been able to help as a result of having access to the Money Grows on Trees program through our association membership.”

“I lost thousands of dollars worth of trees and shrubs during the storm,” said Al Luihn, property owner in Vero Beach, Florida, whose landscaping sustained major damage when Hurricane Frances came ashore September 5. “Some of the trees had been growing on my property for a dozen years. I know what I paid for them, but they have grown quite a bit over the last several years and are very expensive to replace with trees the size of the ones I lost. An inventory that shows the current size of the trees gets me in much better shape to make a case for replacement to my insurance company.”

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