Hustler Turf Equipment Introduces New Logo

Hustler Turf Equipment introduced a new corporate identity/logo beginning on August 1. The new identity has been designed in both a vertical and horizontal form.

“We believed it would be possible to design a logo that when seen, would not bring to mind the dirty magazine that goes by the same name,” said Ken Raney, Advertising Manager at Hustler. “Also, our company has been growing at such a rate, that we felt it was time to update our corporate identity to better reflect our position in the marketplace.”

The new Hustler identity will be in use on literature, ads, signage and on the product.

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