Business Expert to Give ‘Extreme Leadership’ Keynote at Irrigation Show

Steve Farber, president of Extreme Leadership Inc., will be the keynote speaker at the International Irrigation Show in San Antonio, the Irrigation Association announced.

Farber receives rave reviews for motivating talks on extreme leadership, his philosophy to cultivate love for your business, employees and customers, generate energy and "inspire audacity" in the workplace.

"Those who actively and intentionally use the experience of fear and love everyday in their attempts to change things for the better... are Extreme Leaders," Farber says. "You have to find something to care deeply about in your business and in each individual that touches your business. And it has to be real. And they have to know it."

Farber has written a number of books on leadership, including his latest, "The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World." He is a contributor to the anthology, "Leading Authorities on Business: Winning Strategies from the Greatest Minds in Business Today."

Farber will speak at the annual Keynote Breakfast on Monday, Nov. 6, in conjunction with the 27th Annual International Irrigation Show Nov. 5-7. The show includes the largest gathering of irrigation equipment and services in the world, including a New Product Contest area that features the latest the industry has to offer.

Technical Sessions covering topics in agriculture and turf/landscape irrigation are held throughout the event, and a full lineup of Irrigation Association Education classes and Certification exams are offered Nov. 2-7. For information, visit www.irrigation.org.

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