ITODA Establishes Training Institute

Chris Petersen, president of the Independent Turf and Ornamental Distributors Association (ITODA), announced that ITODA has established The ITODA Training Institute to support independent distributors in their commitment to excellence through training and education.

In making the announcement at a joint reception with PrimeraTurf during the Golf Industry Show in Orlando, Petersen said, “In establishing The Training Institute, ITODA is assuming a new role as the primary educational resource for independent distributors, with the support of other groups in the industry.”

He added, “One of ITODA’s most important goals is to assist members in enhancing their profitability. We believe the quickest way to grow their business is to invest in their most important asset – their employees. We will offer high impact, regional training programs and make them easily accessible to many independent distributors.”

The initial programs will focus on sales training, with future programs including information on operational issues.

ITODA will continue to serve as a resource on management issues through its regular meetings, but The Training Institute will allow independent distributors:

  • To develop quality sales techniques
  • To develop and maintain the highest levels of marketing stewardship and accountability
  • To employ, train, and develop the most professional personnel serving the green industry
  • To provide exemplary service to customers and product users through professional level training, technical support, and ethical communication.

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