John Deere And PGA Tour Expand Relationship
Currently a partner and official equipment supplier of the PGA Tour, John Deere has announced it will extend its relationship by providing tournament equipment support for all upcoming PGA Tour events, including the Champions Tour and the Nationwide Tour.
PGA Tour facilities are now eligible to receive local tournament support equipment, including fairway and rough mowers, walking greens mowers and Turf Gator utility vehicles. For up to two weeks prior to the event, superintendents will have the opportunity to use premium John Deere Golf & Turf equipment and products to prepare their courses for the national spotlight. As official preferred accounts, superintendents will also be eligible for equipment discounts through their local John Deere distributor.
“All a course has to do to qualify for this program is to host a PGA Tour, Champions Tour, Nationwide Tour, or a PGA Tour-managed World Golf Federation Event in the current year,” says Tom Wade, chief marketing officer for the PGA Tour. “This is an opportunity for the superintendent to build a solid relationship with a John Deere distributor that is backed by the PGA Tour.”
“Our partnership with the PGA Tour has been outstanding,” says Gregg Breningmeyer, director of sales and marketing for John Deere Golf & Turf One Source. “We’re particularly excited to be able to extend equipment discounts and support benefits to a wider range of PGA Tour golf course facilities, and we look forward to working alongside these superintendents as they prepare their greens to perfection.”
In addition to mowing and maintenance equipment, John Deere now offers golf course superintendents the John Deere Golf & Turf One Source program. With this program, superintendents can obtain irrigation, seed, drainage, fertilizer, fertigation, construction equipment and landscaping supplies from local John Deere distributors.
“With John Deere’s ability to bring both equipment and supplies to the table through its Golf & Turf One Source program, the superintendent now has a solid partner to depend on for each event,” says Jon Scott, vice president of agronomy for the PGA Tour. “The One Source program offers superintendents the opportunity to get single-bid pricing on virtually all the major purchases that are needed to produce today’s demanding course conditions, with delivery coordinated through one distributor. That saves time, and in the long run, money.”
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