PTI Spins Off FarmLinks as Separate, Independent Company

Pursell Technologies, Inc. (PTI) recently announced that its innovative FarmLinks program has been spun off as a separate, independent entity to be called FarmLinks LLC.

The new business comprises four divisions: Pursell Farms, a 3,500-acre farm with lakes, streams, forests, rolling hills, mountains, wetlands and wildlife; the FarmLinks Golf Club, a championship 18-hole golf course created by PTI in 2003; an agronomics component, which utilizes the distinctive property as a “working laboratory” and research facility where golf products are tested, demonstrated and evaluated under real-world conditions; and The Experience at FarmLinks, a relationship marketing program that brings more than 1,000 turf and horticulture professionals to Pursell Farms and the FarmLinks Golf Club each year for several days of education, relaxation and recreation.

“Given the huge success of FarmLinks, including the golf course and The Experience at FarmLinks, the decision to separate it from PTI is a natural one,” said David Pursell, chief executive officer at PTI. “We have big plans for FarmLinks LLC, and as a separate company, we believe we can propel our unique vision and strong relationships to greater heights. This is an exciting time.”

Erle Fairly and Brent Fuhrman have been appointed to lead FarmLinks LLC, building upon the success and ingenuity of the original FarmLinks concept, which PTI and the Pursell Family created in 1999. Fairly, a PTI employee who has been instrumental in the strategic direction of The Experience at FarmLinks, will serve as president of FarmLinks LLC, with all golf, maintenance and farm operations reporting to him.

The spin-off closed this month. Under the FarmLinks LLC name and brand, FarmLinks and its divisions, including the FarmLinks Golf Club and The Experience at FarmLinks, will continue to operate at Pursell Farms in Sylacauga, Ala. Ownership of additional facilities, such as Parker Lodge, will pass to FarmLinks LLC as well. Several FarmLinks LLC employees will continue to work out of the PTI headquarters until a new FarmLinks office is built.

David Pursell will retain ownership of FarmLinks LLC. In addition, PTI will become a cornerstone partner of The Experience at FarmLinks to further this customer-focused marketing strategy and educational facility.

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© 2016 Penton Media Inc.

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