Rain Bird Kicks Off Its 11th Straight ‘Run for the Roses’

Rain Bird Corp. officially began its 11th consecutive “run for the roses” recently with the unveiling of a color rendering of its 2007 Tournament of Roses Parade float entry, titled Natural Beauties. In a ceremony held at the company’s Azusa, Calif.-facility, 2006 Tournament of Roses president Libby Evans Wright and renowned float designer Raul Rodriguez, joined Rain Bird officials to announce that the irrigation company will once again highlight its participation in the Tournament of Roses parade by addressing the pressing need for all of Earth’s inhabitants to conserve our most precious natural resource, water.

As is tradition with all of Rain Bird’s Tournament of Roses Parade float entries, the theme of Natural Beauties is in accordance with Rain Bird’s corporate philosophy of promoting water conservation and environmental preservation through The Intelligent Use of Water worldwide. In doing so, Rain Bird will utilize the worldwide stage to bring awareness to the central role that water plays in sustaining all of the Earth’s inhabitants, as it has done in the previous 10 parades.

A signature element of all of Rain Bird’s floats to highlight the company’s commitment to water conservation and environmental preservation, Natural Beauties will feature hundreds of gallons of cascading water over four separate waterfalls, including one with a 15-foot drop from street level, the longest ever featured in the Rose Parade.

Rain Bird also announced the return of its float riders, animal enthusiasts Jack Hanna (who has ridden on Rain Bird’s floats from 1999 through 2006), director emeritus of the Columbus Zoo in Columbus, Ohio, and host of Jack Hanna’s Animal Adventures, and Walter C. Crawford, Jr. (who joined Hanna on Rain Bird’s floats beginning in 2001), founder and executive director of the St. Louis, Mo.-based World Bird Sanctuary.

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