Rain Bird Teams Up With This Old House
Rain Bird Corp. is teaming up with the pioneer home improvement series This Old House to design a ground-breaking, gray water irrigation system for the show’s first-ever contemporary-style project located in historic Cambridge, Mass. Rain Bird’s irrigation system will run almost exclusively on reclaimed water. In this case, rain runoff captured during spring and winter storms will be stored and then pumped out for irrigation during dry spells.
“Without a doubt, This Old House is the ‘gold standard’ of home improvement shows, and we were more than happy to take on the task of designing and implementing such a complex and challenging irrigation concept for their latest project house,” said Jennifer Riley-Chetwynd, corporate brand manager for Rain Bird. “We hope the gray water irrigation system paves the way for heightened awareness of the need for water conservation in the lawn and garden and sparks discussion about how homeowners can do their part to conserve our most precious resource.”
This is not the first time the small screen has tapped Rain Bird for their irrigation expertise. In 2005, Rain Bird designed and directed irrigation installation for Discovery Home’s hit home makeover program Garden Police. Rain Bird has also been featured on ABC’s Extreme Makeover Home Edition and other home improvement programs on HGTV and DIY Network.
“Smart water use is something that every homeowner should implement in their own lawn and garden. Donating our products and services to these programs is a great way to make water conservation a point of interest for home improvement enthusiasts everywhere,” added Riley-Chetwynd.
The installation of the gray water irrigation system is scheduled to air nationwide on PBS (check your local listings and www.thisoldhouse.com/tvschedule for details).
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