RISE (Responsible Industry for a Sound Environment) recently recruited 16 new members at the annual meeting of PrimeraTurf, a purchasing cooperative for independently owned companies engaged in the distribution and resale of professional turf, horticulture and landscape products.

Representatives from RISE were invited to the meeting held in Cleveland to educate and recruit new members for RISE, a trade association that represents the specialty pesticide and fertilizer industries.

“We’re pleased by the commitment 16 PrimeraTurf members have made to RISE,” says Allen James, RISE president. “This number of new members is a record for one day,” he adds.