Jorge Lazo Promoted to New Senior VP Post at Shindaiwa

Shindaiwa Inc., outdoor power equipment manufacturer, has elevated long-time executive Jorge Lazo to the new position of senior vice president of sales and technical services. Effective immediately, Lazo will be responsible for expanding the company’s global distribution and sales and service activities.

Jorge Lazo is one of Shindaiwa’s originals. Born in Lima, Peru, he came to Oregon as part of a foreign exchange student program at the University of Portland. He graduated from UP in 1965 with a degree in Industrial Administration and Industrial Engineering. He also met and married Judith, his wife of 43 years. Jorge reported to Omark Industries (precursor to Oregon Cutting Systems) in the fall of 1965 to help establish Latin American distribution. In 1980, he left Omark to start his own import-export company, which is where Shindaiwa President Tom Bunch found him when he needed an interpreter for negotiations with an Argentine company. Jorge helped close that deal, and two weeks later, Bunch was on the phone again with an offer Jorge “could not refuse.” He’s been at Shindaiwa ever since, involved with Latin American market development and, more recently, Eastern Europe. When the company celebrated it’s 25th anniversary in April, Jorge did the same.

In his new position, Lazo will oversee Shindaiwa’s expanding network of domestic and international regional managers, and coordinate the company’s technical services and training staff. He’ll also actively participate on the Executive Committee in a strategic planning capacity.

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