New Toro Web Site Aimed at Golf Industry Show

The Toro Company recently launched the Toro Innovations Web site, www.toro.com/innovations, to reveal the company’s newest innovations in turf and irrigation management before the products are shown at the 2006 Golf Industry Show (GIS) February 9-11 in Atlanta. The Toro Innovations Web site will reveal new products each month between now and the show.

The Web site features seven interactive product folders, which are marked ‘Confidential’ until Toro opens them to the public. The Sprayer file will be cracked in November; Irrigation and Fleet Management in December; Groomers and Rotary Mowers in January; and Reel Mowers in February. The file labeled Services, highlighting Toro’s online NSN training and Toro Protection Plus extended warranty plan for pre-owned equipment, was revealed last month. Visitors can register at the site to receive e-mail alerts as new products and services are introduced prior to the show.

Once revealed, the Toro Innovation site will feature a bulleted overview of the new system or piece of equipment with options to learn more via links to additional information.

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