Toro Teams with the Building Industry Association of Southern California
The Toro Company recently joined the Building Industry Association of Southern California (BIA/SC) and as part of the company’s enrollment installed several water-conserving irrigation products toward the renovation of the association’s new headquarters in Riverside County. Together, the two organizations intend to help elevate the importance of water-conserving irrigation practices throughout the state.
“We are grateful for Toro’s contribution for our new building, which includes the Intelli-Sense ET controller to ensure we don’t over-water our lawn,” says Borre Winckel, executive director of the BIA/SC’s Riverside County Chapter, a non-profit organization with more than 600 member companies from the building industry.
“But our relationship with Toro goes beyond this,” he continues. “We are really looking to Toro to help our organization and our industry members find market-based solutions for conserving water. As the biggest and most widely recognized leader in irrigation, we’re relying on Toro to help us find smarter ways to landscape properly and save water.”
Southern California, including Riverside County, is the fastest-growing housing market on the west coast. Because of this, the area is subject to a strict water-conservation approach. This new working relationship with Toro is expected to help local government see that it is possible to achieve the best of both worlds—a gorgeous landscape and water conservation.
“This new relationship with Toro will give us the resources and the data to help convince local government that it’s possible to have attractive landscaping and use less water,” Winckel says. “We’re counting on Toro to help demystify the notion that water conservation equates to no growth. You don’t have to shut down growth to shut down water.”
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